Something brought you here.

Something brought you here.

Here's what we've discovered through building companies with incredible people:


Too often, we're manipulated online with false promises. 'Master these tactics for instant success' - but the success never feels like success. It feels like betrayal.

You know the pattern: Click for the secret. Give your email. Watch a 45-minute video. Then discover the 'secret' costs $997. We're so burned by this manipulation, we've become cynical about everything online. Rightfully so.

We've all been given a false choice. We're told that through accumulation - more clients, more revenue, more followers - we'll find what we're looking for. Freedom, for me. But maybe for you it's peace.
Or impact. Or love. Whatever matters most to you - substitute your word as you read.

But let me ask you: Are you happier with all the optimization? Or is there part of you that feels like we've lost something?

What if what we've lost is real connection?

Most of us are stuck playing what I call Game A.

The rules say to win, you must:
- Focus on extraction - taking value wherever possible
- Use tactics that work, even when they betray your values
- Treat relationships as resources to monetize
- Make money primary, truth secondary

When I say 'extraction' - think of any time you've felt someone was just trying to get something from you. That uncomfortable moment in a conversation when you realize they're not listening, just waiting to make their ask. That's extraction. Taking value without creating it first.

We've been taught to master this game. Told that if we extract well enough, we'll finally be free.

But extraction, by definition, makes things less. It creates resistance. Drains everyone involved. And because you're not creating anything new, the well eventually runs dry.

Here's the lie: You can bypass the pursuit of truth through accumulation. That if you just optimize enough, scale enough, you won't need to deal with the questions of who you are and what you're here to create.

Technology's broken promise

Technology promised to bring us together. Instead, we're more isolated than ever.

Not because technology is evil - but because we've been using it for extraction instead of connection. For manipulation instead of truth.

What if we've been holding the tool backwards?

When was the last time technology brought you closer to someone instead of further away?


You might recognize yourself in this:

You see yourself as a leader of your own life. Building something. Creating. Serving something greater than yourself.

You believe people are good. That humanity has immense potential. That you can have real impact.

And yet...

How many of your daily tasks serve your deepest values versus serving 'the algorithm'?

You've been taught that success requires playing Game A. That freedom comes from extraction, not truth.

But something in you resists this. Something in you knows there's another way.

We're living evidence, but it's bigger than us.

I built agencies doing six figures monthly. Used all the "proven" tactics. But I knew something was missing - the work felt hollow despite the success.

Al built multiple mortgage brokerages doing hundreds of millions annually. Three-time CEO. By every measure, wildly successful. But here's the deeper story - Al's been doing consciousness work for 55 years. 25,000 hours coaching leaders through IMP. He didn't just play Game A and walk away. He's been exploring the relationship between success and truth for longer than I've been alive.

Our journeys were different. Al saw through the extraction game decades ago and has been helping others navigate beyond it ever since. I discovered it through recognizing the gap between external success and internal alignment.

This understanding isn't just ours. It comes from thousands of conversations, hundreds of leaders Al's worked with, ancient wisdom traditions, and modern pioneers who saw what we're just beginning to articulate. We're messengers, not inventors.

When you stop extracting and start creating - when you build from who you actually are - work aligns with truth. Relationships become genuine. Growth happens naturally.

I know this might sound philosophical. If some concepts feel abstract, that's okay. Just notice how it lands in your body. Do you feel the truth of it, even if the words aren't all clear?

This isn't idealistic. It's practical. It's how life actually works when you stop fighting against it.

What would change if your business amplified who you are instead of requiring you to be someone else?

Over three days, let's explore this together:

Al Killeen and I have partnered to share what we've discovered. Al brings 55 years of consciousness work, 25,000 hours coaching leaders - the depth of someone who saw through these false choices before they had a name.

01

September 11th - The False Choice

Why Game A insists you must choose between profit and purpose - and why that choice never existed. I'll share the values exercise that changed everything for me, and we'll look at why transformation actually happens.

01

September 11th - The False Choice

Why Game A insists you must choose between profit and purpose - and why that choice never existed. I'll share the values exercise that changed everything for me, and we'll look at why transformation actually happens.

01

September 11th - The False Choice

Why Game A insists you must choose between profit and purpose - and why that choice never existed. I'll share the values exercise that changed everything for me, and we'll look at why transformation actually happens.

02

September 12th - The Four Pillars

The framework for creating instead of extracting. Why starting with "what works" guarantees exhaustion. How to align every aspect of your business with who you actually are.

02

September 12th - The Four Pillars

The framework for creating instead of extracting. Why starting with "what works" guarantees exhaustion. How to align every aspect of your business with who you actually are.

02

September 12th - The Four Pillars

The framework for creating instead of extracting. Why starting with "what works" guarantees exhaustion. How to align every aspect of your business with who you actually are.

03

September 13th - The Amplifier Effect

We'll look at technology as an amplifier of you. How you can relate with every tool so it's serving a greater pursuit instead of extracting. We'll talk about real stories of businesses built this way. And for those ready, an invitation to go deeper.

03

September 13th - The Amplifier Effect

We'll look at technology as an amplifier of you. How you can relate with every tool so it's serving a greater pursuit instead of extracting. We'll talk about real stories of businesses built this way. And for those ready, an invitation to go deeper.

03

September 13th - The Amplifier Effect

We'll look at technology as an amplifier of you. How you can relate with every tool so it's serving a greater pursuit instead of extracting. We'll talk about real stories of businesses built this way. And for those ready, an invitation to go deeper.

Look, I'll be honest…

If this stirs something in you, watch the videos. We're not looking for everyone - just those who feel this deeply enough to explore it.

No hidden agenda. Just two people sharing what changed how we build.

Sign up for the launch event on Septemeber 11th-13th.Sign up for the launch event on Septemeber 11th-13th.

If this stirs something in you, watch the videos. We're not looking for everyone - just those who feel this deeply enough to explore it.

No hidden agenda. Just two people sharing what changed how we build.

Sign up for the launch event on September 11th-13th.

If this stirs something in you, watch the videos. We're not looking for everyone - just those who feel this deeply enough to explore it.

No hidden agenda. Just two people sharing what changed how we build.

Sign up for the launch event on September 11th-13th.

You might be wondering:

You might be wondering:

You might be wondering:

How long are these videos?

Each episode is 20-30 minutes. Real substance, not fluff. You can watch them when it works for your schedule over the three days.

What happens after the three videos?

We'll invite those who resonate deeply to join a 4-week workshop where we go deeper. But the videos stand complete on their own. No pressure to continue.

Is this religious or spiritual?

No. When we say "consciousness," we simply mean awareness of who you are and what you value. This is practical business philosophy, not mysticism.

Who is this actually for?

Anyone who builds - entrepreneurs, creators, leaders in organizations. If you feel the tension between who you are and how you're told to succeed, this is for you.

How long are these videos?

Each episode is 20-30 minutes. Real substance, not fluff. You can watch them when it works for your schedule over the three days.

What happens after the three videos?

We'll invite those who resonate deeply to join a 4-week workshop where we go deeper. But the videos stand complete on their own. No pressure to continue.

Is this religious or spiritual?

No. When we say "consciousness," we simply mean awareness of who you are and what you value. This is practical business philosophy, not mysticism.

Who is this actually for?

Anyone who builds - entrepreneurs, creators, leaders in organizations. If you feel the tension between who you are and how you're told to succeed, this is for you.

How long are these videos?

Each episode is 20-30 minutes. Real substance, not fluff. You can watch them when it works for your schedule over the three days

What happens after the three videos?

We'll invite those who resonate deeply to join a 4-week workshop where we go deeper. But the videos stand complete on their own. No pressure to continue.

Is this religious or spiritual?

No. When we say "consciousness," we simply mean awareness of who you are and what you value. This is practical business philosophy, not mysticism.

Who is this actually for?

Anyone who builds - entrepreneurs, creators, leaders in organizations. If you feel the tension between who you are and how you're told to succeed, this is for you.