Here's what we've discovered through building companies with incredible people:
Too often, we're manipulated online with false promises. 'Master these tactics for instant success' - but the success never feels like success. It feels like betrayal.
You know the pattern: Click for the secret. Give your email. Watch a 45-minute video. Then discover the 'secret' costs $997. We're so burned by this manipulation, we've become cynical about everything online. Rightfully so.
We've all been given a false choice. We're told that through accumulation - more clients, more revenue, more followers - we'll find what we're looking for. Freedom, for me. But maybe for you it's peace.
Or impact. Or love. Whatever matters most to you - substitute your word as you read.
But let me ask you: Are you happier with all the optimization? Or is there part of you that feels like we've lost something?
What if what we've lost is real connection?
Most of us are stuck playing what I call Game A.
The rules say to win, you must:
- Focus on extraction - taking value wherever possible
- Use tactics that work, even when they betray your values
- Treat relationships as resources to monetize
- Make money primary, truth secondary
When I say 'extraction' - think of any time you've felt someone was just trying to get something from you. That uncomfortable moment in a conversation when you realize they're not listening, just waiting to make their ask. That's extraction. Taking value without creating it first.
We've been taught to master this game. Told that if we extract well enough, we'll finally be free.
But extraction, by definition, makes things less. It creates resistance. Drains everyone involved. And because you're not creating anything new, the well eventually runs dry.
Here's the lie: You can bypass the pursuit of truth through accumulation. That if you just optimize enough, scale enough, you won't need to deal with the questions of who you are and what you're here to create.
Technology's broken promise
Technology promised to bring us together. Instead, we're more isolated than ever.
Not because technology is evil - but because we've been using it for extraction instead of connection. For manipulation instead of truth.
What if we've been holding the tool backwards?
When was the last time technology brought you closer to someone instead of further away?
You might recognize yourself in this:
You see yourself as a leader of your own life. Building something. Creating. Serving something greater than yourself.
You believe people are good. That humanity has immense potential. That you can have real impact.
And yet...
How many of your daily tasks serve your deepest values versus serving 'the algorithm'?
You've been taught that success requires playing Game A. That freedom comes from extraction, not truth.
But something in you resists this. Something in you knows there's another way.

We're living evidence, but it's bigger than us.
I built agencies doing six figures monthly. Used all the "proven" tactics. But I knew something was missing - the work felt hollow despite the success.
Al built multiple mortgage brokerages doing hundreds of millions annually. Three-time CEO. By every measure, wildly successful. But here's the deeper story - Al's been doing consciousness work for 55 years. 25,000 hours coaching leaders through IMP. He didn't just play Game A and walk away. He's been exploring the relationship between success and truth for longer than I've been alive.
Our journeys were different. Al saw through the extraction game decades ago and has been helping others navigate beyond it ever since. I discovered it through recognizing the gap between external success and internal alignment.
This understanding isn't just ours. It comes from thousands of conversations, hundreds of leaders Al's worked with, ancient wisdom traditions, and modern pioneers who saw what we're just beginning to articulate. We're messengers, not inventors.
When you stop extracting and start creating - when you build from who you actually are - work aligns with truth. Relationships become genuine. Growth happens naturally.
I know this might sound philosophical. If some concepts feel abstract, that's okay. Just notice how it lands in your body. Do you feel the truth of it, even if the words aren't all clear?
This isn't idealistic. It's practical. It's how life actually works when you stop fighting against it.
What would change if your business amplified who you are instead of requiring you to be someone else?
Over three days, let's explore this together:
Al Killeen and I have partnered to share what we've discovered. Al brings 55 years of consciousness work, 25,000 hours coaching leaders - the depth of someone who saw through these false choices before they had a name.